The evolution of Media: from Traditional to New Media

Details: Parent Category: ROOT; Category: Blog; Created: Wednesday, 18 May 2022 02:24; Last Updated: Thursday, 26 May 2022 06:36; Published: Wednesday, 18 May 2022 02:24; Written by Edukasyon Online; Hits: 904

The evolution of Media: from Traditional to New Media

Thomas Jefferson, the third president of United States and author of Declaration of Independence said that if he had to choose between government without newspapers and newspapers without a government, he would pick the latter. This shows how the vital the rle of media is in keeping the democracy in a society.

Media is the foundation of a democracy. Media is the window of the people to see and to be aware of the important happenings in the social, political, and economic scenes that would greatly affect their lives. It mirrors the realities of life.

Media is a watchdog of the society. In an democratic society like the Philippines, media has become the agent of public. It exposes irregularities and ambiguities in the system of democracy, which awakens and challenges the government to correct and solve the issues to make the system more responsive and accountable.

Media as oftentimes the only source of information, it must ensure the following:

Implementation of utmost professionalism
Must be objective at all times
Provide the public with balanced reporting
Fair and honest covering of stories or events
Examine and comprehend the interest of the public
Make avenue to represent different voices and opinions

The Importance of Media

John Vivian explained the importance of media in his book entitle, The Media of Mass Communication. According to him, the value of media lies in its pervasive nature, its function as an information source, ts role as a persuasions forum, and its binding influence on people.

Pervasiveness

The Cambridge dictionary defines pervasiveness as present or noticeable in every part of a thing or a place. This is true in the case of media in our daily lives. Over the past couple of decades, the world has grown more and more dependent on media. It is for this reason that TV networks and radio stations continue to multiply. Print media do not seem to die down completely despite many expert predictions. The Internet has ever been listed as a basic human right by the United States.

Information Source

The Internet has become everyone’s go-to place whenever they need to know something. Everyone gets their dose of news and current affairs on a particular media platform of their choice. People even take to social media websites for updates whenever there’s catastrophe. There is no denying that media has become the largest source of information.

Entertainment Source

TV shows, music, films, books, clips and videos, and social media, are just some of the things that the media offers as entertainment. The wide selection of choices made available by media ensures that there is content suitable to anyone’s liking. This is what got people hooked on media. After all, everyone needs to relax and be entertained everyone in a while.

Persuasion Forum

The media has the power to persuade people. Swaying people’s beliefs does not happen instantly though. Every time someone shares an opinion about a subject, another opposing view is bound to come up. In addition to having an influence on people’s beliefs, it also acts as a platform for discussion and debate.

Binding Influence

People rely on media in their daily lives. Whether it for research on a school paper, or a recipe for a delicious meal has become part of everyone’s mundane lives. Such as dependence has resulted to the media’s binding influence with its audience.