The Media and Information Sources

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The Media as Information source

One of the primary roles media plays is to inform. From news to current affairs to lifestyle subjects, weather reports to celebrity updates, educational subjects to recreational details and more, the whole array of data the media offers make it an invaluable source of information. The Library of Virginia explains that Information can come from virtually anywhere – media, blogs, personal experiences, books, journal and magazine articles, expert opinions, encyclopedias, and web pages – and the type of information you need will change depending on the question you are trying to answer.

Indigenous Media

Indigenous media defined as forms of media expression conceptualized, produced, and circulated by indigenous people around the globe as vehicles for communication, including cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty, according to Oxford bibliographies.

It is a reflection of indigenous communities and has been used as powerful social movement catalyst all over the world. Indigenous media seeks to spark activism, promote advocacy, be a source of empowerment, and encourage community building among indigents.


The community media and the Indigenous people

Community media is an independent, civil society based media that operate for social benefit and not for profit according to UNESCO. As the term implies community media is run by a community, and for a community.

Social movements and community-based organization make use of community media for a number of reasons. First, it serves the community by providing access to information. It also gives the community a platform for raising their concerns and aids in solving them.


Community media also provides a medium for community discussion. Lastly, it makes public decisions making possible through information and knowledge sharing among the members of the community.

Community media is a popular alternative to commercial media among minority groups like the indigenous community. Community media ensures that their culture ids preserved without sacrificing development.

The role community media plays in society make up for its lack of commercial opportunities. By being a proponent of social responsibility and public participation, community media helps in the development of communities.


Examples of Indigenous media


Ethnographic Film

Matthew Durington defines ethnographic film as the visual manifestation of anthropological practice organized in a linear moving media. Ethnographic film is a non-fiction works that reflects the lives of indigenous people, typically following the documentary format. The meaning of ethnographic film has been a subject of discussion in the film industry. Ruby 2000 and Ruby 2005 argue for a strict definition of ethnographic film, limited to productions by individuals with a media production background. Heider 2006, on the other hand, claims that any film can be considered ethnographic while providing a set of evaluative criteria to gauge ethnographic film for both research and pedagogy.


Aboriginal Media

One of the most notable aboriginal media in existence is run by the Central Australian Aboriginal Media Association or CAAMA called Imparja. Imparja (which means “tracks” or “footprints” in Central Australian language, Arrente) is a commercial station intended for the aboriginal population. Apart from public service announcements it also broadcasts aboriginal programs aimed at promoting awareness about the concerns and issues of Aboriginal people, preserves the aboriginal languages, and culture through art, music, stories, and dances. (Ginsburg, 1991)