The Opportunities, Challenges, and Power of Media and Information
Economics of media: Ratings and Revenues
The economics of media can be explained in the simple equation Ratings= Revenues. As a commercial industry, the media earns profit through advertisement. Advertisers pay for air-time or ad-space in media platforms to reach or to promote their goods or services to the media’s audience. Advertisers are more likely to invest if there is a high volume of consumers patronizing the media programs or content or if their target market is among those consumers.
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