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The Opportunities, Challenges, and Power of Media and Information

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Economics of media: Ratings and Revenues

The economics of media can be explained in the simple equation Ratings= Revenues. As a commercial industry, the media earns profit through advertisement. Advertisers pay for air-time or ad-space in media platforms to reach or to promote their goods or services to the media’s audience. Advertisers are more likely to invest if there is a high volume of consumers patronizing the media programs or content or if their target market is among those consumers.

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The Media and Information Literate Individual

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Enables people to interpret and make informed judgments as users of information and media, as well as to become skillful creators and producers of information and media messages in their own right.

 

Media and information improve quality of life

There is no denying the extent of how the media and information age has drastically improved the lives of people. Communication has been made easier. Information has become widely accessible. Conducting research has become more convenient. All these and more are enjoyed by media literate individuals and prove just how much the quality of life has improved thanks to media and information.

 

Media and information for greater political participation

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The Legal, Ethical, and Societal Issues in Media and Information: The Digital Divide, Addiction, and Bullying

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The Digital Divide, Addiction, and Bullying

 

Digital Divide

Benjamin Company defines Digital divide as the disparities in access to telephones, personal computers, and the internet across certain demographic groups. Different segments have varying levels of access to digital developments due to a number of factors. This can include but are not limited to, race, gender, age, employment, income, location, and religion.

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