The evolution of Media: The Concepts of Mass Media and Media Demassification
The Concepts of Mass Media and Media Demassification
Mass Media
Mass media refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people. Dutton et al (1998) suggest that traditionally the mass media has been differentiated from other types of communication in terms of four essentials characteristics:
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The evolution of Media: from Traditional to New Media
The evolution of Media: from Traditional to New Media
Thomas Jefferson, the third president of United States and author of Declaration of Independence said that if he had to choose between government without newspapers and newspapers without a government, he would pick the latter. This shows how the vital the rle of media is in keeping the democracy in a society.
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Introduction to Media and Information Literacy: Media and Information in Effective Communication
The role of Media and Information in Effective Communication
Most households have television, cars have radios, many take their morning coffee with a newspaper, everybody has a smartphone, and computers are everywhere. Indeed, the media has become a constant in the lives of everyone. It is not surprising that because of this, media and information plays a vital role in effective communication.
Introduction to Media and Information Literacy: Media Literacy, Information Literacy, and Technology Literacy
The Description of Media Literacy, Information Literacy, and Technology Literacy
The National Association for Media Literacy Education (NAMLE USA) defines Media Literacy as the ability to access, analyse, evaluate, and communicate information in a variety of forms, including print and non-print messages. According to Yale University, this involves the ability to synthesize, analyse and produce mediated messages.
Introduction to Media and Information Literacy: The Communication Process
The Communication Process
Communication process though complex can be simplified through communication models. The idea of communication as information processing was firmly established by Claude Shannon, a Bell telephone company research scientist who developed a mathematical theory of signal transmission. His theory focused on solving technical problems with sound transfer instead of the meaning of a message or its effect on the listener.
