The Various Media in the Age of Information: Characteristics of Broadcast Media
Characteristics of Broadcast Media
Though both are considered broadcast media, radio and television differ in terms of the broadcast features or attributes.
Radio is a tool that uses voice, sound, and music. These three are called elements of radio. Because it lacks visual elements, producers of information in radio bank on these three elements to attract attention and convey the message.
The Various Media in the Age of Information
Media has several types. But generally, there are three basic types of media
1. Print media
2. Broadcast media
3. New media
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The information in the modern Age: The Information Needs
The Information Needs
Information Today INC defines information need as the motivation people think and feel to seek information. It is the reason why people go out of their way to find answers to their questions, or solutions to their problems.
Since it is such a broad subject, information needs can be further divided into two, demands and wants according to University of Washington.
The information in the modern Age: Information Literacy
Information is defined as facts or details about a subject. Acquiring information has never been as easy as it is today. Before, people spend a lot of time, effort, and money on research. Today information is just at the tip of the user’s fingertips.
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The evolution of Media: The Concepts of Mass Media and Media Demassification
The Concepts of Mass Media and Media Demassification
Mass Media
Mass media refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people. Dutton et al (1998) suggest that traditionally the mass media has been differentiated from other types of communication in terms of four essentials characteristics:
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- Introduction to Media and Information Literacy: The Communication Process