Traditional media as primary source of information
Print, radio and television-was initially invented as a means of mass communication with the purpose to inform. Print can be traced back to ancient record keeping intended to teach the next generation about their history and practices. Radio was developed from one place to another. Television, despite being invented for commercial purposes, incorporated educational materials in their early programming.
The Media as Information source
One of the primary roles media plays is to inform. From news to current affairs to lifestyle subjects, weather reports to celebrity updates, educational subjects to recreational details and more, the whole array of data the media offers make it an invaluable source of information. The Library of Virginia explains that Information can come from virtually anywhere – media, blogs, personal experiences, books, journal and magazine articles, expert opinions, encyclopedias, and web pages – and the type of information you need will change depending on the question you are trying to answer.
Characteristics of Broadcast Media
Though both are considered broadcast media, radio and television differ in terms of the broadcast features or attributes.
Radio is a tool that uses voice, sound, and music. These three are called elements of radio. Because it lacks visual elements, producers of information in radio bank on these three elements to attract attention and convey the message.
Media has several types. But generally, there are three basic types of media
1. Print media
2. Broadcast media
3. New media
The Information Needs
Information Today INC defines information need as the motivation people think and feel to seek information. It is the reason why people go out of their way to find answers to their questions, or solutions to their problems.
Since it is such a broad subject, information needs can be further divided into two, demands and wants according to University of Washington.