Introduction to Media and Information Literacy: The Communication Process
The Communication Process
Communication process though complex can be simplified through communication models. The idea of communication as information processing was firmly established by Claude Shannon, a Bell telephone company research scientist who developed a mathematical theory of signal transmission. His theory focused on solving technical problems with sound transfer instead of the meaning of a message or its effect on the listener.
Introduction to Media and Information Literacy
The Types of Communication
A. According to channels used:
1. Verbal Communication
Verbal Communication refers to the form of communication in which message is transmitted verbally; communication is done by word of mouth and a piece of writing. When we talk to others, we assume that the others understand what we are saying because we know what we are saying. But this is not the case. Usually, a person brings their own attitude, perception, emotions and thoughts about the topic and hence creates a barrier in delivering the right meaning. This is further explained by Herbert Blumer’s third premise of Symbolic Interactionism. According to him, an individual’s interpretation of symbols is modified by his or her own thought processes. This is why it is important for the sender of the information to put him or herself into the shoes of the receiver.
Verbal communication can be subdivided into two, oral communication and written communication.
Read more: Introduction to Media and Information Literacy
The role of Media and Information in Effective Communication
Most households have television, cars have radios, many take their morning coffee with a newspaper, everybody has a smartphone, and computers are everywhere. Indeed, the media has become a constant in the lives of everyone. It is not surprising that because of this, media and information plays a vital role in effective communication.
Read more: The role of Media and Information in Effective Communication
Should we bring back the National College Entrance Examination (NCEE)
National College Entrance Examination (NCEE)/National Secondary Assessment Test(NSAT)/National Career Assessment Examination (NCAE). The NCEE (1973-1994) was taken by every graduating high school student to be admitted to a degree course in higher education in the Philippines. The intention was to screen graduating high school students if they are eligible to study for college. The earlier version for this purpose was the College Entrance Test (CET)which was used in 1971 and 1972.
Read more: Should we bring back the National College Entrance Examination (NCEE)
Sara Duterte as DepEd Secretary: Excited and I am ready to rumble
“I am just waiting for the proclamation of winners in Congress and the transition. By June 30, I am ready to rumble,” said Presumptive vice president and outgoing Davao City Mayor Sara Duterte-Carpio in an interview.
Read more: Sara Duterte as DepEd Secretary: Excited and I am ready to rumble